The theme for our fashion show is going to be a
traditional Italian family dinner. The reason why I chose this theme was
because in this scenario the woman is in control, even though the man sits at
the head of the table, the mother decides what is put in front of them.
Stereotypically in TV shows we see the mothers demanding respect from the other
members of the family and this is what we want to portray. We envisioned a
large dining room table with real food cooked by real Italian housewives from
local villages that is bordered with a runway all the way around the perimeter.
The audience will be lower down as if they were sitting at the table, which
will make them have to look up at the models, giving them a sense of
empowerment.

Some of the people we thought about inviting to sit
in the front rows were people such as Anna Wintours, famous actresses who are
repeatedly seen wearing Prada and has a positive female image such as Gwyneth
Paltrow. I also think its important to include celebrities that will be
big at the time. The Oscars are usually held around the same time as the show,
so celebrities such as Anne Hathaway would be good to include as she is
predicted to win best actress for her role in interstellar. Bloggers are also
very important to have at events like this because if they like it they can reach
a large audience and create more discussion in the public about the collection.
Some bloggers I have hand chosen is Susie bubble (who writes reviews on all of
the big brands collection) and Yvan Rodic who is the writer of face hunter,
which does collaborations with brands to advertise their work on his site,
which can actually be really helpful.
The Guest
List
Anna
Wintour
Gwyneth
Paltrow
Anne
Hathaway
Rihanna
Beyoncé
and Jay Z
Susie
Bubble
Yvan
Rodic
Karl
Lagerfeld
Baz
Luhrmann
Leah
Chernikoff
Bryan
Boy
Lupita
Nyong'o
Elle
Fanning
Lea
Seydoux
The venue
that I have found is called the Palazzo Serbelloni and has been used
to hold some of Milan fashion week’s most prestigious events. The
catwalk will be placed in the courtyard as this is the largest space and the
event will be held on the 28th February 2015.
Before this point I was quite enjoying the
group environment that we had going on. But I think that now I realise how much
work goes into doing all of the roles of the promoter I am starting to find it
difficult, mainly because it leaves me with very little time to do all of the
jobs as thoroughly as I want to and with as much detail. The reason why I am
not enjoying the group environment as much as at the beginning is because
the other members of my team haven't taken on as many roles as I have
and don't seem to be working with the same amount as urgency as me.
I don't want this to effect the group dynamics though so I have decided to
keep doing what I am suppose to be doing and support the other members with
what they need, so that the project is successful.