Fashion Show

The theme for our fashion show is going to be a traditional Italian family dinner. The reason why I chose this theme was because in this scenario the woman is in control, even though the man sits at the head of the table, the mother decides what is put in front of them. Stereotypically in TV shows we see the mothers demanding respect from the other members of the family and this is what we want to portray. We envisioned a large dining room table with real food cooked by real Italian housewives from local villages that is bordered with a runway all the way around the perimeter. The audience will be lower down as if they were sitting at the table, which will make them have to look up at the models, giving them a sense of empowerment. 

Some of the people we thought about inviting to sit in the front rows were people such as Anna Wintours, famous actresses who are repeatedly seen wearing Prada and has a positive female image such as Gwyneth Paltrow.  I also think its important to include celebrities that will be big at the time. The Oscars are usually held around the same time as the show, so celebrities such as Anne Hathaway would be good to include as she is predicted to win best actress for her role in interstellar. Bloggers are also very important to have at events like this because if they like it they can reach a large audience and create more discussion in the public about the collection. Some bloggers I have hand chosen is Susie bubble (who writes reviews on all of the big brands collection) and Yvan Rodic who is the writer of face hunter, which does collaborations with brands to advertise their work on his site, which can actually be really helpful.

The Guest List 

Anna Wintour 

Gwyneth Paltrow 

Anne Hathaway 

Rihanna

Beyoncé and Jay Z 

Susie Bubble 

Yvan Rodic

Karl Lagerfeld 

Baz Luhrmann 

Leah Chernikoff

Bryan Boy 

Lupita Nyong'o

Elle Fanning 

Lea Seydoux

The venue that I have found is called the Palazzo Serbelloni and has been used to hold some of Milan fashion week’s most prestigious events. The catwalk will be placed in the courtyard as this is the largest space and the event will be held on the 28^th February 2015.

 Before this point I was quite enjoying the group environment that we had going on. But I think that now I realise how much work goes into doing all of the roles of the promoter I am starting to find it difficult, mainly because it leaves me with very little time to do all of the jobs as thoroughly as I want to and with as much detail. The reason why I am not enjoying the group environment as much as at the beginning is because the other members of my team haven't taken on as many roles as I have and don't seem to be working with the same amount as urgency as me. I don't want this to effect the group dynamics though so I have decided to keep doing what I am suppose to be doing and support the other members with what they need, so that the project is successful.