Ad Campaign

The part of the project that I think all of us didn’t look forward to as much was the ad campaign side. None of us are fashion promoters so we found this part the hardest. Because of that, we decided to do a very simple shoot that has a clear narrative to it. We want to feature just the one model in a dark space wearing one of the outfits. To start off with we was going to leave it at that, but we didn’t feel that there was enough narrative and story in it for the reader to understand our concept or to take anything from it. So we decided to add a white head piece to the model making it more obvious that she is symbolizing a nun.

We took a lot of inspiration from the pop magazine shoot that manuela pavesi did that also showcased nuns. We loved the simplicity of the images and the styling of it and wanted to translate that effect into our own outcome. 

I was the director for the photo shoot that we did and Sophie was taking the photos. When it came to doing it i really enjoyed myself, even though at the beginning i was apprehensive about it, and i think this was because it allowed me to develop my vision off the page and start to create something that was more physical. i think this was really important at this stage because everything that i had previously done was very conceptual. 

i think the decision to do the shoot was very positive, as without it, the whole project would have been a lot weaker, not just because it was the only physical evidence (besides the sample outfits we produced), but also because advertising is such an important part for any brand no matter how established and well known they already are. without the campaign, the collection won't be seen by as many people and could also dramatically effect sales. it is extremely important that brands like Prada stay at the front of fashion, otherwise they will start to be overlooked. 

The advertising also allows Prada to reach a completely different audience that doesn't usually get the opportunity to appreciate their work in person. the campaign would be featured in magazines such as vogue and Marie Claire, which is bought by the masses including people from completely different backgrounds. This keeps Prada on its unreachable pedestal that "normal" people tend to put it on, keeping the brand as prestige as it already is.